Privacy policy
Last updated: 8 October 2025
This Privacy Policy describes how Gus & Grace ("we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from our website (the "Site") or otherwise engage with us online (the "Services"). By using the Services, you agree to the terms outlined in this Privacy Policy. If you do not agree, please do not use the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. We will post the revised version on the Site with an updated "Last updated" date.
Legal Compliance
We are committed to protecting your privacy and handling your personal information in accordance with the New Zealand Privacy Act 2020.
What We Collect
We collect personal information about you in the following ways:
Information You Provide
- Contact details: name, email, phone, and address
- Order and payment information
- Account credentials (if applicable)
- Customer support communications
Information We Automatically Collect
We collect data on how you interact with the Site, including IP address, browser type, device information, pages visited, and actions taken. This is collected using cookies, pixels, and similar technologies.
Information from Third Parties
We may receive information from our service providers and partners, including:
- Shopify – Our eCommerce platform, which collects order data and analytics. See Shopify's Privacy Policy.
- Payment processors – For billing and payment confirmation
- Marketing and analytics providers
Information for Analytics and Advertising Partners:
We share information with partners to provide analytics and targeted advertising services. A key partner is Google.
Google Analytics: We use Google Analytics to understand how visitors engage with our Site. This service may collect information such as your IP address, device type, and browsing behaviour. This helps us improve our website and your user experience.
Google Merchant Center & Google Ads: To advertise our products, we upload our product catalogue to Google Merchant Center. When you interact with our ads on Google (e.g., Google Shopping), we and Google use cookies and other identifiers to measure ad performance, provide personalised advertising, and perform remarketing (showing you our ads on other websites). This may involve sharing information about your visit or purchase with Google.
You can learn more about how Google uses this information by visiting Google's Privacy & Terms page. You can also opt out of Google's personalised advertising via Google's Ad Settings.
How We Use Your Information
- To process and fulfil your orders
- To create and manage your account
- To send updates about your orders, returns, and support inquiries
- To personalise your shopping experience
- To detect and prevent fraud or misuse
- To comply with legal obligations
- To send promotional offers (you can opt out at any time)
Cookies and Tracking
We use cookies and similar technologies to improve your experience and gather analytics. You can manage cookies through your browser settings. Learn more about Shopify’s use of cookies here: Shopify Cookies Policy.
We also recognise the Global Privacy Control (GPC) signal for applicable browsers to opt out of certain data sharing and advertising uses.
How We Share Information
We may share your personal information with:
- Service providers such as Shopify, payment processors, couriers, and analytics tools
- Marketing partners (with your consent or as legally allowed)
- Authorities or legal bodies if required by law
- Business affiliates or during a business transition such as a merger
Your Rights
You have the right to:
- Request access to your personal information
- Request correction or deletion of your data
- Withdraw consent for data processing (where applicable)
- Opt out of promotional communications
To exercise any of these rights, please email us at hello@gusandgrace.com or call +64 4 886 6898.
If you are not satisfied with our response to your privacy concern, you have the right to make a complaint to the New Zealand Office of the Privacy Commissioner. You can find more information on their website: www.privacy.org.nz.
Children’s Privacy
Our Services are not directed at children, and we do not knowingly collect personal information from individuals under 16. If you believe a child has provided personal information, please contact us for deletion.
Security and Retention
We retain personal data only as long as necessary for the purposes for which it was collected. For example, we are required by New Zealand law to keep records of all sales transactions for a minimum of seven years for tax purposes. After this period, personally identifiable information related to those orders will be anonymised or securely deleted. Contact information for marketing purposes is retained until you unsubscribe.
Data Breach Notification
In the event of a privacy breach that we believe has caused or is likely to cause serious harm, we will notify the New Zealand Office of the Privacy Commissioner and affected individuals as required by law. We will take all reasonable steps to contain the breach and mitigate any potential harm.
International Transfers
Your personal information may be transferred to, and processed in, countries other than New Zealand. Our primary service providers, such as Shopify and Google, process data in countries including Canada, the United States, and Ireland. When we transfer your information overseas, we ensure it is protected by safeguards that are comparable to those in the New Zealand Privacy Act 2020, such as using Standard Contractual Clauses or ensuring the recipient is subject to similar privacy laws.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, contact us via:
- Email: hello@gusandgrace.com
- Phone: +64 4 886 6898
- Mail: 2 Huia Rd, Days Bay, Lower Hutt, 5013, New Zealand
- Support Hours: Monday–Friday, 9 AM–5 PM NZT (closed weekends and public holidays)